Note: This testing system currently provides only cached results, not real-time results, due to the author's consulting role in pending litigation against Gator. The results listed below reflect the most current data available in the cache. These results were retrieved from Gator servers as of 5/18/2003, approximately 11:00AM (Eastern).

Summary of findings for apple.com:

• Page/keyword targeting: 20 keystring/advertisement combinations found, according to direct analysis of Gator configuration files. The first 10 keystrings are listed below.

Special note: These results suggest that Gator used to target ads at apple.com but currently does not do so.

Gator specially monitors requests for the following host names, directories, filenames, and URL parameters on apple.com. Advertisements listed above may be tied to some or all of these keystrings.

Keystring(s) (conjunctive)

*quicktime*

*quicktime* *hotpicks*

*quicktime* *qtv*

*store.apple.com*

*trailers*

*webobjects*

*

*support*

*support* *product=quicktime*

*developer.apple.com* *fonts*

Not listed: An additional 10 keystrings.